How the pandemic made fonts friendlier
Companies are ditching functional typefaces for cuddlier ones
How HappyOrNot changed customer feedback
In the past, the surname of a founder would suffice. Now, brand names are more painstakingly contrived
Carmakers have long been attuned to the art of “pyscho-acoustics”
The cult skin care brand is a master in the art of "unselling"
Hendrick’s gin looks like it has been plucked out of the Victorian era. But the brand was launched in 1999
You do not merely open an iPhone. You are welcomed inside
It’s awful to use. But usability isn’t the point, explains Rowland Manthorpe