Meet the fashion reseller

By Francesca Hornak

Eden, 24, has repurposed her parents’ garage as her personal office and storage hangar. It’s crammed with limited-edition fashion, beauty and tech to be resold on ShopBop, an online marketplace, under her seller name Eden1994. Jiffy bags line the shelves where her dad used to keep tools.

Celebrity fashion is Eden’s USP. Before any major collection drops she preps like an athlete. She must arrive on site before dawn, even if this means spending a night on the street. Canada Goose, a camping stool and her younger sister Amelie (for bag-carrying, McDonald’s runs and morale) are essential. Liquids are kept to a minimum. Once, an unavoidable al fresco pee behind Regent Street cost Eden her place in the queue for a coveted quartz iPhone cover. The memory still hurts.